There are many amazing tools out there for businesses but it is important to keep in mind the ones that will be best for the particular business you have. I do not think every business needs to have all social media outlets because it can then get a bit confusing and overwhelming.
For my photography business, I think LinkedIn is a great outlet to connect with people in my area as well as look out for collaborations and those wanting to assist in photo shoots. I would love to be able to connect with locals who I could use as models for a shoot as well as find people who may want to work on a project together and they may have equipment that I do not own but would be a great contribution for a shoot. LinkedIn is also a great way to get a photography job and have people see my work and reach out to me. I could potentially get paid a lot of money for a job just by networking and connecting with the right people in my area.
When it comes to growing my business and receiving the right feedback, I feel that a website like Yelp could be useful for me. I feel that this is something I could incorporate after I have had more interaction with people or have done actual shoots for people. This is not the first social media outlet I would use but would gradually incorporate it over time. I would want people to be able to refer me to others or have new clients find me on there and read my reviews to see if I would be a good match for them.
Lastly, I feel another great source for me would be to join a Meetup group. These groups are specifically designed to meet with people who share the same interests as you and you can find other people in that industry to connect with. I feel that Meetup would have a ton of photographers in the area that I could learn from as well as collaborate with.
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