Blog Post Week 2

National Geographic

https://www.nationalgeographic.com

National Geographic is a magazine that showcases amazing photography from all over the world. They mostly photograph people from all cultures, beautiful landscapes, and animals. They are a magazine that educates people on travel and what the world has to offer and they are an international magazine.

Their social media platforms include Instagram, Twitter, and Facebook. These social media pages are easily accessed by a quick search on any of the platforms listed. They use their social media daily, and their last post was today at 3 pm on Instagram and at 6 pm on Twitter. On Instagram they have 145 million followers and on Twitter they have 24.3 million followers. 

National Geographic is very interactive on their social media platforms. They post on each of their accounts multiple times a day. They interact with their followers by looking at photographers who tag them in their own posts. National Geographic will sometimes share content from photographers who are talented and crediting them for their photography offering them incredible exposure. Their posts are usually educational, and they are showcasing what is happening in the world around us. 

Architectural Digest 

https://www.architecturaldigest.com

Architectural Digest is a magazine that is all about interior design. They show the insides of peoples homes and apartments all over the world and offer inspiration to others. They also show the backyards of homes to offer even more inspiration. They are an international magazine and they have photos of homes from all over the world. 

Their social media platforms include Instagram, Twitter, Facebook, Pinterest, and YouTube. All of their platforms can be discovered on their website by clicking the icons at the bottom of page. They can also be easily searched in the search engine per platform. Their last post was around 3 pm today on Instagram and at 6 pm on Twitter. They have 6.5 million followers on Instagram and they have 1.9 million followers on Twitter. 

Architectural Digest is quite active on their social media platforms, they are posting multiple times a day. They are all about inspiration and showing their followers what can be made possible for their homes. On their platforms they feature some photos that are going to be in their next issue, typically featuring a celebrities home or an interior designer that has created something beautiful. 

Earth Pix

https://www.instagram.com/earthpix/

Earth Pix is a social media platform that allows people to share their photographs from their travels. This is more of a blog, and they are trying to reach others by giving people credit and potentially growing their own social media accounts. The owner of Earth Pix has created a few other major social media accounts and he is offering to help others do the same and show them how. 

Earth Pix is an Instagram account, although they do use Twitter and Facebook as well. Earth pix is a very followed account and often times will pop up on the explore page for people who are interested in this category. It can also be searched in the search engine and would be one of the top accounts to pop up. They have 16.9 million followers on Instagram and their last post was around 1 pm today.

The owner of this account, Eric is very active on this social media page. He interacts a lot with other social media users who are looking to grow their accounts. He started this account to show dream travel destinations to his followers and it continued to grow from there. He sometimes will do contests and features to have people win opportunities for a beautiful vacation and to be featured on his account. He has the ability to give people a lot of exposure. 

Vogue

https://www.vogue.com

Vogue is a magazine that celebrates fashion and beauty. They are also involved in pop culture and focusing on celebrities, fashion designers, and fashion photographers. Vogue is a magazine that offers inspiration in fashion and design and will keep their viewers up to date with the latest in trends, colors, and styles. 

Vogue is on multiple platforms including Instagram, Facebook, Twitter and Pinterest. All of these platforms can be found on their website in the upper left hand corner, or by a search engine on each platform. Vogue has 28.4 million Instagram followers and 13.7 million Twitter followers. They are an international brand and their magazine branches out to multiple cities around the world. Their last post was around 3 pm on Instagram and at 7 pm on Twitter.

Vogue is not as interactive with their followers as the other brands I mentioned. They are very active and post often but I rarely see them replying to other commenters or featuring people's accounts. They are very particular in who they are posting and that usually means it will be a well known person in the industries they feature. 

Park Hyatt

https://www.hyatt.com/brands/park-hyatt

Park Hyatt is apart of the international chain of Hyatt Hotels. Park Hyatts are considered the luxury of the Hyatt chain and are typically a Forbes rated 5 star or 4 star hotel. Their brand is all about providing the best possible customer service to their guests.

Park Hyatt hotels have their own Instagram account allowing people to see what Hyatt hotels are the most luxurious when planning their next vacation. Their Instagram account has 103 thousand followers. This account is a bit harder to find in the search engine as each Park Hyatt has their own personal Instagram. The last time they posted was today around 10 am today. They also do not post as often as the other accounts, usually every few days rather than everyday. 

Park Hyatt's Instagram account does a good job with interacting with their followers. They welcome positive comments and let people know they are looking forward to having them stay at their resort. They post photographs of the resorts that are all within the Park Hyatt chain so followers can see what each individual hotel has to offer them in terms of luxury. 

    I chose these five brands because I have spent a lot of time looking at all of them over the years and I would love to be in the photography industry. I have a love for travel, fashion, and interior design so these accounts are my absolute favorite to follow. I work for Park Hyatt so that is why I chose that as my fifth brand because before the pandemic I was helping a bit with their social media pages. These five accounts are the most inspirational to me based off their content and how they've all grown such a huge following. They have created these brands and continue to have them grow by interacting on social media almost daily. 

    The research I conducted showed me how much work it takes to have multiple social media platforms and how often you have to post in order to stay relevant. These accounts are posting 3 or more times a day typically and have it spread out in a strategic way. I notice they will usually have these posts spread out by several hours of each other. I also love how some of the brands want to help their followers by featuring them on their pages. This is giving people amazing opportunities to grow their own brand and they can have the potential to make a career out of it. 

    All of the brands I have chosen are International, so they have a much wider audience to attract to. I believe this is a great advantage being that people from all over the world are able to follow these accounts and are aware of what they are. I feel that local brands or national brands do not have as much exposure so it is even more important that local brands are really interacting with their followers and posting multiple times a day to be on their followers feeds.

    Overall, the most profound part of my research was seeing how often these brands post and the time of day they post. Most posts were at 3 pm today (Tuesday) and I find that to be very interesting. These accounts are clearly strategic when it comes to posting to get the most attention. I feel that timing really does come into play when posting on one of these platforms, especially Instagram. I have tested it myself and have personally seen how a photo can do poorly or can do amazing just based on time alone. There are a few factors to this, one being that it is a weekday and later in the afternoon when many people could be on break from work and are scrolling at that time. I have always posted in the evening for that exact purpose of knowing people would be off work and at home relaxing and looking through social media.