Week 5 Post A

Having a business social media page is important because it allows you to introduce your audience as well as engage with them. Having social media allows you to engage with your audience through what you post. There are two factors involved with posting which are post reach and post engagement. Post reach shows how many people your post has reached out to by showing how many views an image or video has since it was posted. Post engagement is when your audience reacts to your post by liking or commenting o the image or video.

Knowing the difference between post reach and post engagement is important because you want to be aware of how your social media pages are doing and what interests your audience versus what does not. Paying attention to views for example shows that your audience may want to see more of something so you are really able to test and see what works for your business. Engagement in likes and comments is important too, people that are loving that particular image or video are most likely going to want to see more of that rather than another image that did not get the same attention. When someone shares your post it will be passed on further so it is very important to pay attention to what is working!

Facebook insights allows you to see performance per post and what is working for you. This is further broken down to give you better insight on what posts are doing well and what people are attracted to on your page. This will help because you need to be paying attention to your audience and their wants and needs. With the algorithm these days, you really want to be active on your social media pages so you do not end up disappearing on the timeline, Facebook insights can show you how to further engage properly. 

I commented on The ArtJive's Facebook. I love the creativity and photography she has going on! Very unique.